Fashion business launched by former PM’s wife in Brigg

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Former Prime Minister David Cameron’s wife, Samantha, has registered a new business in Brigg.

Samantha Cameron Studio Ltd was incorporated on October 5 at The Poplars, Bridge Street, in the North Lincolnshire town.

According to Companies House, Samantha Cameron is the sole director of the company owning at least 75% of the shares.

With her history in fashion and a fine arts graduate, it has been widely speculated that the former Prime Minister’s wife is to set up her own fashion line under a different name to that of the company.

She also grew up in the 300-acre estate of Normaby Hall near Scunthorpe and was announced as the ambassador for the British Fashion Council in 2010.